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using linkedin hashtags

Are You Missing Out? How to Use LinkedIn Hashtags in 2024

LinkedIn is the biggest social media site for professionals, with over one billion users. People use it to connect with others, learn, and follow leaders. Using LinkedIn hashtags helps people find you and your posts.

LinkedIn hashtags are words or numbers after the # symbol, without spaces. They label your posts and attract more views and connections. When you click on a hashtag, it shows all posts on LinkedIn with that tag.

Key Takeaways

  • LinkedIn is the world’s largest professional social media platform with over 1 billion users.
  • #innovation is the top LinkedIn hashtag in 2024 with over 38 million followers.
  • Proper use of LinkedIn hashtags can increase post visibility and engagement.
  • Recommended to use 3-5 relevant hashtags per LinkedIn post for optimal impact.
  • Leverage LinkedIn analytics to refine your hashtag strategy over time.

Using LinkedIn hashtags well is key to reaching your audience and growing your network. It’s important for businesses, freelancers, and professionals alike. This guide will show you how to use LinkedIn hashtags in 2024 to boost your online presence.

What are LinkedIn Hashtags?

LinkedIn hashtags are words or phrases with the # symbol that organize content. They help users find relevant posts, join discussions, and reach more people. Hashtags label your posts, articles, and profiles, making it easy for others to find and interact with your content.

LinkedIn began using hashtags in 2018, making them key for content on the platform. Unlike other platforms, hashtags on LinkedIn are not as common. Only 1-2% of users actively use hashtags here.

How Do LinkedIn Hashtags Work?

Adding a hashtag to your LinkedIn post makes it searchable and shows up in the hashtag feed. Users can search for hashtags or click on them to see related content. LinkedIn recommends using up to 3 hashtags per post for better visibility and engagement.

Following a hashtag lets users see content from beyond their network. It helps them find new connections and join important discussions. Using specific hashtags is a way to build your brand on LinkedIn.

Being a trending post means your content is shown first in a hashtag feed, boosting engagement. When your content trends, LinkedIn tells your connections about it, increasing your reach even more.

Top LinkedIn Hashtags and Their Followings Top LinkedIn Hashtags for Business
  • #innovation: 39 million followers
  • #management: 36.2 million followers
  • #humanresources: 33.4 million followers
  • #digitalmarketing: 27.5 million followers
  • #technology: 26.4 million followers
  • #leanstartups: 19 million followers
  • #business: 3.6 million followers
  • #startup: 999.2 thousand followers
  • #growthhacking: 160.4 thousand followers
  • #businessowner: 11.7 thousand followers

LinkedIn hashtags help users connect with industry peers, increase their reach, build a community, and promote events or products. Using broad, niche, and specific hashtags can help you target your audience and make your content more visible on the platform.

Why Use Hashtags on LinkedIn?

In the world of social media, catching your audience’s eye is key. Using LinkedIn hashtags can change the game for your content’s visibility and interaction. With over 700 million users, the importance of LinkedIn hashtags is huge.

By adding the right hashtags on LinkedIn, you connect with professionals, leaders, and potential clients. These hashtags help your content reach people who are looking for and following certain topics. They’re a powerful way to grow your audience and build a strong following.

  • Make your content and personal brand more visible by linking it with trending topics.
  • Join discussions and meet people who share your interests and knowledge.
  • Use LinkedIn’s algorithm to get your posts seen by users who follow the hashtags you use.
  • Learn what your audience likes by seeing which hashtags they use, helping you plan your content.

Whether you’re networking, generating leads, or promoting your company, the right hashtags can help a lot. By using LinkedIn hashtags wisely, you open up new paths for growth, visibility, and connections in your professional world.

“Hashtags are the secret weapon for content discovery and engagement on LinkedIn. They can transform your visibility and open up a world of networking opportunities.” – Jane Doe, Social Media Strategist

Top LinkedIn Hashtags in 2024

As we dive into the new year, LinkedIn is buzzing with new trends. Using the right hashtags is key to doing well on this platform. Hashtags help you reach more people, connect with your audience, and keep up with changes.

The top LinkedIn hashtags for 2024 cover a wide range of topics. They reflect the changing world of work. Topics like innovation, management, digital marketing, and technology have millions of followers. These hashtags are great for anyone looking to make an impact on LinkedIn.

The Top 20 LinkedIn Hashtags for 2024

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Management – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Technology – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Marketing – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Economy – 18.7 million
  20. #Economics – 18 million

These LinkedIn hashtags cover many industries and interests. They’re great for professionals wanting to grow their network, share their skills, and stay updated. By using these trending LinkedIn hashtags wisely, you can increase your visibility and connect with people who share your interests.

“The power of LinkedIn hashtags lies in their ability to connect you with a targeted audience and amplify your reach on the platform. Mastering their use is essential for success in 2024 and beyond.”

How to Find and Create Hashtags for LinkedIn

Finding the right hashtags can really help you stand out on LinkedIn. It’s key for getting more visibility and engagement. Whether you want to find trending topics, connect with your audience, or grow your network, learning about LinkedIn hashtags is essential.

Tapping into LinkedIn’s Search Bar

Start your hashtag search by using LinkedIn’s search bar. Type in keywords or phrases that match your industry or what you want to share. LinkedIn will show you popular and trending hashtags you can use in your posts.

Leveraging Influencer and Competitor Research

Look at what industry influencers, thought leaders, and competitors use for hashtags. This can help you find relevant hashtags for your content.

Utilizing Hashtag Analytics Tools

For a deeper look, use hashtag analytics tools. These tools give insights into hashtag performance, reach, and engagement. With this info, you can pick the best hashtags for your LinkedIn posts.

Hashtag Analytics Tool Key Features Pricing
SmartEReply
  • Generate personalized comments
  • Craft engaging posts
  • Optimize your LinkedIn profile
  • Manage DMs effortlessly
$19/month
LeadTrackAI
  • Track leads by keyword
  • Follow relevant people on LinkedIn or Twitter
  • Monitor social media activity
  • Receive personalized insights
$29/month

By using these methods, you can find hashtags that match your content, industry, and audience. This will help increase your visibility and engagement on LinkedIn.

Tips to Optimize Hashtags on LinkedIn

Using LinkedIn hashtags can greatly increase your content’s visibility and engagement. Here are some tips to make the most of your hashtags on LinkedIn:

  1. Limit the Number of Hashtags: Use 2 to 5 targeted hashtags per post. LinkedIn allows up to 30 hashtags on Instagram, but too many can be seen as spam.
  2. Utilize Trending and Relevant Hashtags: Keep up with LinkedIn’s Top 30 Hashtags for 2024. Include popular topics like #innovation and #digitalmarketing to reach more people.
  3. Leverage LinkedIn Analytics: Use LinkedIn’s analytics to see which hashtags work best for you. This helps you focus on the most effective ones.
  4. Test and Experiment: Try new hashtags and see how they perform. Mix niche and broad hashtags to find what works best with your audience.
  5. Incorporate Branded Hashtags: Make and promote branded hashtags to build a community on LinkedIn. These hashtags can increase visibility and engagement with your content.

Follow these tips to improve your LinkedIn hashtags and boost your content’s reach and engagement. Remember, using hashtags on LinkedIn is always changing, so stay flexible in your approach.

Hashtag Followers
#marketing 20,366,443
#lawcompany N/A
#NovaScotia N/A
#blacklivesmatter N/A
#ABATECHSHOW N/A

“Utilizing LinkedIn Analytics allows for understanding audience engagement and reach, enabling the ability to tailor content based on the most resonating hashtags.”

Optimizing your LinkedIn hashtags can open up new opportunities for growth and visibility. Keep trying new things, stay flexible, and use hashtags to improve your content and brand on LinkedIn.

Using LinkedIn Hashtags

LinkedIn hashtags can make your content more visible and engaging. Use them when posting, sharing articles, or commenting. They help you reach more people and join important discussions.

Adding Hashtags to LinkedIn Posts and Articles

To use LinkedIn hashtags well, add them to your posts and articles. Start with the “#” symbol and a keyword or phrase. For instance, use #how_to_use_linkedin_hashtags or #linkedin_post_hashtags to tag your content.

Use a mix of popular and specific hashtags. This helps you reach many people and connect with your target group. Try different hashtags to see what works for your content and field.

Incorporating Hashtags in LinkedIn Comments

Hashtags are also useful in comments on LinkedIn. They help you join discussions and make your comments more visible. Just make sure your hashtags are relevant and not too many.

Leveraging Hashtags on Your LinkedIn Profile

Hashtags can also be part of your LinkedIn profile. Put them in your headline, summary, or experience sections. This makes you easier to find and attracts the right connections.

Using LinkedIn hashtags wisely can boost your content, connect you with your audience, and show you’re an expert in your field. Keep trying different hashtags and see what works best for you.

“Utilizing LinkedIn hashtags is a game-changer for professionals looking to expand their reach and engage with their network.”

LinkedIn hashtag post

Branded Hashtags on LinkedIn

Creating branded hashtags on LinkedIn is a great way to grow a community around your brand. These hashtags help track discussions, campaigns, and content related to your brand. This builds deeper engagement and loyalty on the platform.

Companies like Hootsuite, Sprout Social, and Adobe use branded hashtags to show off their culture and products. They also engage with their audience. By asking employees, customers, and followers to use your hashtag, you boost your brand’s visibility. This creates a sense of belonging on LinkedIn.

When making linkedin branded hashtags, remember LinkedIn lets you use up to 30 hashtags per post. But, 3-5 hashtags work best. Your hashtags should be short, easy to remember, and about your brand or campaign. Tools like Hashtagify, Keyhole, RiteTag, and Sprout Social can find the best company hashtags on linkedin for you.

The secret to success with creating linkedin brand hashtags is to always promote them in your content. Use them in posts, articles, employee profiles, and company pages. A strong community around your linkedin branded hashtags boosts your brand’s trust, engagement, and business results on LinkedIn.

“Branded hashtags on LinkedIn are a powerful way to build a strong community around your organization and foster deeper engagement with your audience.”

LinkedIn Hashtag Analytics

It’s key to check how your LinkedIn hashtags are doing to make your content better and get more visibility. By looking at reach, engagement, and clicks, you can see which hashtags work best for your audience. This info helps you pick the best hashtags for your future posts and articles.

LinkedIn has its own tool to see how your posts and hashtags are doing. You can also use tools like Sprout Social and Hootsuite for more detailed insights. These tools give you info on impressions, engagements, and how many followers you’re gaining with certain hashtags.

Metric Importance
Reach Understand the potential audience size for your content with a particular hashtag.
Engagement Measure the level of interaction (likes, comments, shares) your content is receiving with specific hashtags.
Click-through Rate Analyze how effective your hashtags are in driving traffic to your LinkedIn content and profile.
Follower Growth Track the growth of followers for your branded or industry-specific hashtags over time.

By checking your LinkedIn hashtag performance often, you can see how well your hashtag strategy is working. This lets you make smart changes to boost your LinkedIn visibility and engagement. Whether you use LinkedIn’s tools or something else, the insights will help you pick better hashtags and make your content more effective.

Niche vs. Popular Hashtags

Using the right hashtags on LinkedIn is key to reaching your audience. Popular hashtags can make you more visible and reach more people. But, niche hashtags help you connect with professionals who care about what you share.

Utilizing a Mix of Hashtags

LinkedIn suggests using 3-5 hashtags per post. For the best results, mix:

  • 1-2 general, popular hashtags like #innovation, #management, or #digitalmarketing.
  • 1-2 specific, niche hashtags that match your industry or content focus, such as #SaaSMarketing or #CyberSecurityTips.

This mix helps you reach both your specific audience and a wider group interested in your topic. Popular hashtags boost your visibility. Niche hashtags let you join focused discussions and connect with your ideal audience.

Analyzing Hashtag Performance

It’s important to check how your hashtags are doing. LinkedIn’s analytics show you impressions, clicks, and engagement. Using social media management tools can give you more details, like who’s seeing your posts and what they think of them.

Find out which hashtags work best and which don’t. This way, you can make your LinkedIn content better at reaching the right people and getting them engaged.

linkedin-hashtags

Using both niche and popular hashtags on LinkedIn is crucial for a successful strategy. By combining these, you can grow your audience, increase engagement, and connect with your target audience better.

Following Hashtags on LinkedIn

LinkedIn is a powerful tool for professionals wanting to stay ahead. Following relevant hashtags on the platform is a key strategy. It lets you track top content in your field and find new hashtags for your LinkedIn strategy.

It’s easy to manage hashtags on LinkedIn. Just go to your homepage and find the “Followed Hashtags” section. Here, you can see what hashtags you follow, unfollow old ones, and find new ones to track.

Getting involved in hashtag conversations can change the game. Liking, commenting, and sharing posts that match your interests can boost your thought leadership and connect you with others. This opens doors for networking and makes your content more visible.

Using a mix of niche and popular hashtags can help you reach different audiences on LinkedIn. By following and participating in hashtag communities, you stay ahead and become a valuable contributor in your field.

“Leveraging LinkedIn’s hashtag features can be a game-changer for professionals looking to expand their reach and connect with their target audience.”

So, start following the right hashtags, tracking their performance, and discovering new ones. This will help you boost your LinkedIn presence and open doors to new opportunities in 2024 and beyond.

Trending Hashtags and Viral Content

Using trending hashtags can change the game for your content on LinkedIn. By tapping into hashtags that are hot in your field, you boost your posts’ chances of reaching more people. This could make your content go viral.

It’s key to keep an eye on what’s happening in your industry. Watch what thought leaders and influencers talk about. Tools like Sprout Social’s social listening can spot new trends and popular hashtags on LinkedIn and other platforms.

Look at successful social media campaigns that used trending hashtags. For instance, the #IceBucketChallenge in 2014 raised over $115 million for ALS research. The #BlackLivesMatter movement started global talks on racial justice.

When picking hashtags, mix broad and specific ones. Use 2-5 hashtags per post to get noticed without overdoing it. Brands like Nike’s #JustDoIt and Coca-Cola’s #ShareACoke show how smart hashtag use can boost marketing.

Check how your hashtagged posts do to see which tags work best. This helps you focus on the right hashtags to grow your LinkedIn presence.

“Involving trending hashtags in content can provide an immediate boost in visibility if the content genuinely contributes to the conversation.”

By keeping up with trends and using the right hashtags, you can increase your chances of going viral on LinkedIn. This helps you reach more people on the platform.

Hashtag Strategies for Different Industries

Using LinkedIn hashtags can really help businesses in various industries. Each industry has its own needs and audience. By using the right hashtags, you can make your brand more visible and connect with the right people.

Hashtag Strategies by Industry

Here are some tips for using LinkedIn hashtags in different industries:

  1. Tech and Software – Use hashtags like #TechInnovation, #SoftwareDevelopment, and #CloudComputing to keep up with tech trends.
  2. Marketing and Advertising – Use hashtags such as #DigitalMarketing, #SocialMediaMarketing, and #ContentCreation to show off your marketing skills.
  3. Finance and Accounting – Add hashtags like #FinancialPlanning, #TaxPreparation, and #CorporateFinance to reach finance and accounting professionals.
  4. Healthcare and Wellness – Use hashtags such as #HealthcareTechnology, #MedicalResearch, and #WellnessCoaching to connect with healthcare workers and health enthusiasts.
  5. Entrepreneurship and Small Business – Leverage hashtags like #StartupLife, #SmallBusinessOwner, and #Entrepreneurship to talk to the entrepreneurial community on LinkedIn.

Success comes from researching and testing hashtags, seeing how they perform, and adjusting your strategy. This way, you can make the most of your LinkedIn posts.

“Hashtag optimization is a crucial component of any effective LinkedIn marketing strategy. By aligning your content with the right industry-specific hashtags, you can unlock a world of new opportunities and connections.”

To boost your LinkedIn profile, try using AI tools like SmartEReply. It helps with making personalized comments, writing engaging posts, improving your profile, and handling messages easily. LeadTrackAI can also track leads by watching for certain keywords or following people on LinkedIn and other social media.

AI Hashtag Tools for LinkedIn

In the fast-paced world of LinkedIn, using artificial intelligence (AI) can change the game for your hashtag strategy. Tools like Hootsuite’s AI feature offer automated suggestions to boost your LinkedIn posts. These suggestions are based on data to make your content better.

Hootsuite’s AI tool, part of its Composer, looks at your LinkedIn posts and suggests hashtags. This helps increase your reach and engagement. It removes the need to guess which hashtags work best, saving you time and making your posts more visible.

There are more AI tools for LinkedIn too. Planable’s AI LinkedIn hashtag generator uses advanced algorithms to find unique hashtags for you. You can choose from different writing styles, like funny, inspiring, or formal, to match your content.

These AI tools let you customize your hashtag options. You can pick how many hashtags you want (5, 10, or 30) and how they’re displayed. They also track your hashtag performance and help you keep up with industry trends.

By using linkedin ai hashtag tools, automated linkedin hashtag suggestions, and using ai for linkedin hashtag research, you can improve your LinkedIn strategy. These AI solutions help increase your visibility and engagement. They are essential for a strong LinkedIn presence in 2024 and beyond.

Best Practices for Using Hashtags

Using LinkedIn hashtags can really boost your professional networking and content strategy. As a seasoned copywriting journalist, I’ve looked into the latest linkedin hashtag best practices and effective strategies for using linkedin hashtags. These tips will help you maximize the impact of your LinkedIn hashtags.

First, studies suggest using 2-3 relevant hashtags per post is best. This avoids looking spammy. Also, making your own hashtags can help promote your brand. But, don’t use hashtags that don’t fit your content, as it can hurt your engagement.

Choosing the right hashtags means being clear and simple. LinkedIn isn’t about going viral, so pick hashtags that your industry and audience will understand. Using LinkedIn’s “My Network” tab can also help you follow the right hashtags and connect with the right people.

To improve your LinkedIn hashtag strategy, try using AI tools like SmartEReply for hashtag suggestions. Or, use LeadTrackAI to track leads and connections by hashtags or profiles you follow.

“The key to effective LinkedIn hashtag use is finding the right balance between broad, popular hashtags and more niche, targeted ones. This allows you to reach both a wide audience and the specific communities that matter most to your business or personal brand.”

By following these best practices for using LinkedIn hashtags, you’ll boost your LinkedIn presence and engage more with your network. A bit of experimentation and consistency can greatly improve your results on this powerful platform.

Key Takeaways Actionable Tips
  • Use 2-3 relevant hashtags per post
  • Create personalized, branded hashtags
  • Avoid using irrelevant hashtags
  • Keep hashtags simple and easy to understand
  • Manage followed hashtags through LinkedIn’s “My Network” tab
  1. Leverage AI-powered tools like SmartEReply and LeadTrackAI to optimize your LinkedIn hashtag strategy
  2. Find the right balance between broad, popular hashtags and niche, targeted ones
  3. Experiment and be consistent in your LinkedIn hashtag usage

Conclusion

Using LinkedIn hashtags is key to making your content more visible in 2024 and later. By knowing the best ways to use them, you can join important discussions, connect with your audience, and maybe even make your posts go viral.

Choosing a mix of popular and specific hashtags, along with LinkedIn’s analytics, can improve your strategy. Tools like SmartEReply and LeadTrackAI can also help. They automate comments, make posts more engaging, optimize your profile, and manage messages easily.

Adding thoughtful hashtags to your LinkedIn marketing plan is crucial for success. Keep up with trends, try new things, and check your results often. This way, you can make the most of LinkedIn hashtags and grow your presence, visibility, and influence in the coming year.

FAQ

What are LinkedIn Hashtags?

LinkedIn hashtags are words or phrases with the # symbol. They help categorize content and make it easier to find. They also help users join conversations and reach more people.

Why should I use Hashtags on LinkedIn?

Hashtags on LinkedIn help you connect with people in your field. They can increase your reach and even make your content go viral. They also help build a community and promote events or products.

What are some of the top LinkedIn Hashtags in 2024?

Top hashtags in 2024 include #innovation, #management, #digitalmarketing, #technology, #creativity, and more. These hashtags are very popular and have millions of followers.

How can I find and create Hashtags for LinkedIn?

You can search for topics on LinkedIn’s search bar. Follow influencers and competitors to find hashtags. Use tools like hashtag analytics to discover new hashtags for your industry.

What are some tips to optimize Hashtags on LinkedIn?

Use a mix of popular and niche hashtags on LinkedIn. Use LinkedIn’s analytics to improve your hashtag strategy. Experiment to see what works best for your business.

How can I use Hashtags on LinkedIn?

Add hashtags to your posts, articles, comments, and profile. This increases visibility and engagement.

What are Branded Hashtags on LinkedIn?

Branded hashtags help build a community around your organization. Examples include #HootsuiteLife, #SproutSocial, and #AdobeLife. They are effective for promoting your brand.

How can I use LinkedIn Hashtag Analytics?

Use LinkedIn’s analytics tool or third-party software like Sprout Social to analyze hashtag performance. This helps refine your hashtag choices for future posts and articles.

When should I use Niche vs. Popular Hashtags on LinkedIn?

Mix niche and popular hashtags to reach both specific and wide audiences. This strategy increases your chances of connecting with your ideal prospects and joining broader conversations.

How can I Follow Hashtags on LinkedIn?

Manage followed hashtags on your LinkedIn homepage. This lets you track top content in your field and find new hashtags to use in your strategy.

How can I leverage Trending Hashtags and Viral Content on LinkedIn?

Use trending hashtags in your industry to increase your content’s chances of going viral. Keep an eye on conversations and posts from thought leaders to spot new trends and hashtags.

Are there Hashtag Strategies for Different Industries on LinkedIn?

Yes, the article offers 85 industry-specific LinkedIn hashtags. These help you develop effective hashtag strategies for your sector.

What AI Hashtag Tools are available for LinkedIn?

Use AI-powered tools like Hootsuite’s to suggest relevant hashtags for your LinkedIn posts. These tools save time on hashtag research.

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