In today’s fast-changing digital world, LinkedIn is key for businesses and professionals to connect and grow. It’s a place where you can still get noticed without paying for ads. Using LinkedIn carousels is a smart way to make your brand stand out.

But what are LinkedIn carousels and how do they help your brand? Let’s explore the world of LinkedIn carousels together. We’ll share top tips and best practices to make your content engaging and effective for your audience.

What is a LinkedIn Carousel?

LinkedIn carousels let users share many visuals in one post. They are a great way to catch your audience’s eye and make your content stand out. Carousel posts are powerful for engaging people and showing off your work in a fun way.

Understanding the Power of Carousel Posts

LinkedIn carousels boost engagement with engaging content. They help share complex info easily and show off many products or services. These posts get more interaction than regular posts and are very effective on LinkedIn.

Benefits of Using LinkedIn Carousels

• Increased engagement and visibility through dynamic, multimedia-rich content
• Effective communication of complex information or showcasing of multiple offerings
• Higher interaction rates and amplified reach compared to traditional posts
• Opportunity to position yourself as a thought leader and provide value to your audience

LinkedIn carousels are a great tool for professionals and businesses. They help grab attention and spark meaningful interactions on the platform.

Crafting an Engaging LinkedIn Carousel

Making a great LinkedIn Carousel is more than picking pictures. It’s about telling a story that grabs your professional audience’s attention. Begin by setting clear goals for your carousel. These goals could be educating your audience, showing off your products, or sharing your company’s story.

Defining Clear Objectives

Before designing your LinkedIn Carousel, set your goals. What do you want to achieve with this post? Are you trying to teach your audience, highlight your products, or share a brand story? Setting clear goals helps make sure each slide fits your overall plan.

Designing Consistent Slides

Keeping your LinkedIn Carousel looking consistent is key for a professional look. Each slide should be 4:5 (1350 x 1080 pixels) to be clear and easy to see. Use the same colors, fonts, and images to make your brand stand out and keep your carousel looking good.

Recommended Slide Dimensions	Aspect Ratio
1350 x 1080 pixels	4:5

With a well-made LinkedIn Carousel, clear goals, and consistent design, you can grab your audience’s attention. You’ll be able to share your message in a way that looks great.

“LinkedIn’s algorithm favors carousel posts, viewing them as more engaging and valuable content.”

Optimizing Visuals and Text

Creating a strong LinkedIn carousel post is all about the visuals and text. Use high-quality images that match your message to catch your audience’s eye. The best size for LinkedIn carousel images is 1350 x 1080 pixels (4:5 aspect ratio). This makes sure your post looks good on all devices.

Striking a Balance Between Text and Visuals

It’s key to balance text and visuals in your LinkedIn carousel posts. Keep your text short and engaging, aiming for 25-50 words per slide. This makes it easy for your audience to understand without feeling overwhelmed. A good mix of visuals and text makes your message clear and engaging.

Recommended LinkedIn Carousel Dimensions	Optimal Text Length
1350 x 1080 pixels (4:5 aspect ratio)	25-50 words per slide

To make a great LinkedIn carousel, balance your visuals with clear, brief text. By optimizing your carousel’s size and layout, you’ll grab your audience’s attention and share your message effectively.

“Carousels or PDF documents on LinkedIn generate the highest reach, averaging 1.6 times more than the average for all formats.”

Telling a Compelling Story

LinkedIn carousels are great for telling stories. They let you guide your audience through a story, one slide at a time. This way, you can share your message and get more people involved.

Structuring Your Narrative

A good LinkedIn carousel has about 12.4 slides. This lets you share a lot of info in an easy way. You can show off your skills, introduce new products, or share interesting ideas. A strong story can really grab your viewers and make them remember you.

1. Start with a strong opener: Grab your audience’s attention with a compelling first slide that sets the tone for the rest of your carousel.
2. Develop your story: Use the subsequent slides to unfold your narrative, providing context, key points, and a natural flow of information.
3. Maintain consistency: Ensure a cohesive visual style and tone throughout your carousel to reinforce your brand and message.
4. Conclude with a call to action: End your carousel with a clear and impactful call to action, encouraging your audience to engage further with your content or business.

Creating a strong story helps you share your message better and get more people involved on LinkedIn. Use LinkedIn carousels to tell your brand’s story and show you’re a leader in your field.

“The most powerful way to use LinkedIn Carousels is to tell a story. Each slide should build upon the last, guiding your audience through a narrative that captivates and informs.”

Incorporating a Call-to-Action

Making a great LinkedIn carousel post is just the start. To get real results, you need a strong and clear call-to-action (CTA). This CTA should tell your audience what to do next, like comment, follow you, or visit your website.

Put your CTA on the last slide of your carousel to make sure everyone sees it. Using powerful CTAs can turn your LinkedIn carousel viewers into real leads. This will boost your linkedin carousel call to action success.

Here are some tips to make a great CTA:

1. Clearly tell people what action to take, like “Follow us for more updates” or “Visit our website to learn more.”
2. Use strong and convincing words to get your audience to act.
3. Make sure your CTA works well on mobile devices since many people use LinkedIn on their phones.
4. Try out different CTAs to see which one works best.
5. Link your CTA with your carousel post’s story to make it more relevant and effective.

With a smart and well-made CTA, you can how to add call to action in linkedin carousel turn your LinkedIn carousel posts into strong tools for getting leads. This will help you get more engagement and real results for your business.

Metric	Value
LinkedIn Users	660 million
Monthly Active Users	303 million
Carousel Post Likes	26,252
Carousel Post Comments	1,662

“Crafting a compelling CTA is the secret sauce to turning your LinkedIn carousel posts into powerful lead generation machines.”

A well-done linkedin carousel post call to action can make your LinkedIn marketing a success or a failure. Spend time and effort on creating CTAs that speak to your audience and push them towards action.

linkedin carousel

LinkedIn carousels are a key tool for entrepreneurs and startups to grab attention. They let you share your skills, tell your story, and boost engagement with eye-catching visuals. By learning how to make LinkedIn carousels, you can boost your brand and stand out on LinkedIn.

LinkedIn carousels, or “document uploads,” are often overlooked but powerful. They let you highlight your products, services, or expertise in a fun way. With up to 10 slides, you can tell a story that speaks to your audience.

Optimizing Your LinkedIn Carousel

Here are tips for a great LinkedIn carousel:

1. Set clear goals for your carousel, like showing off your skills, promoting a new product, or giving a peek behind the scenes.
2. Keep your carousel looking consistent with similar colors, fonts, and visuals to build a strong brand.
3. Tell a story through your carousel that teaches, entertains, or motivates your audience.
4. Add a clear call-to-action to get your audience to do something, like visit your website or sign up for a newsletter.

Mastering LinkedIn carousels can boost your brand, engage your audience, and help your business grow. Use this powerful tool to open up new opportunities for success.

Metric	Value
Recommended Image Size	1200 x 1200 px or 1080 x 1080 px (Instagram post size)
File Format	PDF
Maximum File Size	100 MB
Maximum Number of Pages	300
Recommended Number of Pages	30

“LinkedIn carousels are one of the most underutilized features on the platform, yet they can be a game-changer for entrepreneurs and startups looking to elevate their personal brand and engage their audience.”

Using LinkedIn carousels can make your content dynamic and eye-catching. This tool can help you grow, connect, and succeed on LinkedIn.

Leveraging Vertical Layouts

Using vertical layouts can boost your LinkedIn carousels. Vertical carousels work better on mobile devices, making them 20-35% more effective. They fit the way people swipe on their phones. By using a vertical format, you grab your audience’s attention and make their experience better.

Boosting Carousel Effectiveness

For a strong linkedin carousel vertical layout, follow these tips:

• Make your carousel slides fit the linkedin carousel portrait mode fully. This means your visuals and text should be easy to see on phones.
• Try different linkedin carousel orientations to see what works best for your content and audience.
• Use the vertical layout to create a how to create a vertical linkedin carousel that tells a story. This makes the experience smooth and engaging.
• Use the how to make a linkedin carousel vertical layout to show off your products, company culture, or other content in a more exciting way.

By using vertical layouts, you can make your LinkedIn carousels more engaging and effective for your followers.

“Carousels with a vertical orientation can increase their effectiveness by 20-35%, as they better match the natural swiping motion of users on mobile devices.”

Simplifying Carousel Creation

Making engaging LinkedIn carousels is easy with AI tools and templates like aiCarousels. These tools are made for LinkedIn, making your carousels look professional and work well. They help you create carousels easily, so you can focus on sharing great content with your audience.

AI-Powered Tools and Templates

SmartEReply is a great tool for making LinkedIn carousels. It helps you write personalized comments, make engaging posts, improve your profile, and manage messages easily. LeadTrackAI is another tool that tracks leads by watching for keywords or following people on LinkedIn, Twitter, and other platforms.

These AI tools and templates make making LinkedIn carousels easy. They let you focus on sharing content that speaks to your audience. With automation and AI, you can make carousels that show off your skills and get you noticed on LinkedIn.

Feature	Description	Rating
Simplified LinkedIn Carousel Generator	Offers a Free Forever plan for users to try basic functionalities before deciding on a subscription. Users can create carousels optimized for various social media platforms, including Instagram and Facebook.	5/5 stars for user-friendliness, time-saving, and ad design assistance. Rated 5/5 as a comprehensive marketing suite, and 4.5/5 for being an all-rounder app for content needs.
Canva LinkedIn Carousel Templates	Widely used by creators for LinkedIn carousels, offering a range of ready-to-use templates that are easy to customize.	N/A

Using these AI tools and templates makes creating LinkedIn carousels easy. It saves your time and lets you focus on sharing content that really connects with your audience.

Best Practices for LinkedIn Carousels

Using LinkedIn carousels is a great way to grab your audience’s attention and share your knowledge. To get the best results, make sure your posts are short, visually appealing, and interesting from the start.

Keeping it Concise and Engaging

For LinkedIn carousels, it’s best to keep it simple. Try to use 3-5 slides that get your point across clearly. Don’t fill your carousel with too much info. Instead, focus on making it visually appealing and easy for your audience to follow.

Crafting a Captivating First Slide

The first slide of your LinkedIn carousel is very important. It’s what makes people want to see more of your content. Use a strong visual on the right side and tell your audience to “swipe left” to keep reading. This makes them curious and more likely to engage with your content.

• Keep your carousel concise, aiming for 3-5 slides
• Use visually appealing and engaging designs
• Craft a captivating first slide to draw in your audience
• Explicitly mention “swipe left” to encourage further exploration

By following these tips for linkedin carousel posts, you can make content that really stands out. It will effectively share your message and engage your LinkedIn connections. The main thing is to be concise, visually striking, and grab your audience’s attention right away.

“Crafting a compelling LinkedIn carousel is an art form that can elevate your personal brand and showcase your expertise to a vast professional network.” – [Your Name], Content Strategist

Utilizing High-Quality Visuals

When making an impactful LinkedIn carousel, the visuals you pick are key. LinkedIn carousel images, graphics, and visuals catch users’ eyes first. So, it’s crucial to use top-notch, eye-catching content that fits your message.

Don’t use blurry, pixelated, or low-quality images. Go for sharp, well-lit, and clear visuals that catch the viewer’s eye. LinkedIn carousel visuals should be picked with care to give a smooth and engaging experience to your audience.

Recent stats show that LinkedIn document posts, including carousels, get 5 times more clicks than static posts. By using high-quality visuals in your LinkedIn carousel, you can make the most of this engagement and share your message well.

Recommended Image Dimensions	Accepted File Formats	Maximum File Size
1080 x 1080 pixels or 1920 x 1080 pixels	JPG, PNG, GIF	100 MB

When choosing images for your LinkedIn carousel, mix visually striking graphics with informative content. Canva suggests starting with a square canvas size of 1080×1080 px for high-quality visuals that will grab your audience’s attention.

By following these best practices and using the best visuals for LinkedIn carousel posts, you can make a strong and engaging experience. This will resonate with your connections and help you meet your marketing goals on the platform.

Creating a Narrative Flow

LinkedIn carousel posts are great for telling stories or showing off your business. Use this format to grab your audience’s attention and keep them interested. Make sure each slide connects well with the next, creating a story that sticks with your LinkedIn network.

Good linkedin carousel storytelling means planning your post to flow smoothly. Each slide should add to the story and link well to the next. This way, you keep your audience hooked and make a strong impact.

Here are tips for a great linkedin carousel narrative:

1. Start with a clear theme or message that ties the whole post together.
2. Arrange your slides to tell a story that flows well, with each slide adding to the story.
3. Use design elements like colors and fonts that match your brand and story.
4. Include a mix of text, images, and videos to make your post interesting and informative.
5. Keep the tone and message consistent, showing off your brand’s personality and values.

Mastering linkedin carousel storytelling can grab your audience’s attention and leave a mark. Create a story that speaks to your professional network, encouraging them to interact with your content. This can lead to more connections and business chances.

“The most powerful way to capture your audience’s attention on LinkedIn is through compelling storytelling. A well-crafted carousel post can effectively showcase your brand’s unique narrative and inspire meaningful interactions.”

Including a Clear Call-to-Action

To make your LinkedIn carousel post stand out, add a clear call-to-action (CTA) on the last slide. This CTA should tell your viewers what to do next, like leaving a comment, visiting a website, or taking action.

A strong CTA can boost the impact of your LinkedIn carousel. LinkedIn carousel call to action can ask viewers to comment, follow your profile, or check out a webpage. This turns your carousel into a tool for generating leads and increasing engagement.

Here are tips for designing your CTA:

• Keep it short and clear
• Match the CTA with your carousel’s goals, like awareness, engagement, or conversion
• Use different colors and visuals to make the CTA pop on the last slide
• Test different CTAs to see what works best with your audience

Adding a linkedin carousel post call to action can greatly improve your content. It helps turn casual viewers into engaged followers and potential leads by guiding them to the next step.

Metric	Description
Clickthrough rates	See how many clicks your ads or buttons get with a CTA.
Conversions	Track who took action (like “Sign up” or “Download”) after seeing a CTA.
Engagement	Watch for shares, likes, and comments on content with CTAs.
Pageviews	See how many visitors a page gets after clicking a CTA.
Bounce rate	Check how quickly users leave a page after interacting with a CTA.
Impressions	Find out how many times an ad with a CTA was seen.
Leads generated	Count leads from downloads or event registrations linked to CTAs.
Open rates	See how many emails were opened with a specific CTA in the subject line.

With a clear and strong linkedin carousel cta, you can turn your LinkedIn carousel posts into powerful tools for generating leads. This drives meaningful actions from your audience.

“A strong call-to-action can be the difference between a successful LinkedIn carousel post and one that falls flat.”

Testing and Optimizing

Testing and optimizing your content on LinkedIn is key. Use LinkedIn’s analytics to see how your carousel posts do. Try out different headlines, images, and calls-to-action to see what your audience likes best.

Keep making your LinkedIn carousel posts better to get closer to your audience. Look at likes, comments, shares, click-through rates, and lead generation. This info helps you make better content in the future.

Tools like PowerAdSpy can also help by giving you deep analytics and insights on competitors. With a focus on testing and optimizing, your carousel posts will have a big impact. They’ll help with your personal branding, marketing, or ads.