Unlock Peak Engagement: Best Time to Post on LinkedIn Revealed!
In today’s fast-paced digital world, grabbing your LinkedIn connections’ attention is key. You aim to make content that speaks to your audience, boosts interactions, and grows your network. But, timing your LinkedIn posts is just as important as the content itself.
Finding the best times to share on LinkedIn for engagement is tricky. With over 1 billion members across different time zones, it’s hard to pinpoint the perfect moment. Yet, experts like HubSpot, Sprinklr, and Buffer have studied the best times to connect with an active audience on LinkedIn.
By knowing what LinkedIn users like, you can plan your posts better. This is crucial for anyone from business owners to marketing pros or those looking to make a mark. Using these tips can boost your visibility and strengthen your professional brand on LinkedIn.
When is the Best Time to Post on LinkedIn?
LinkedIn is a place for professionals to connect and share content. It has over 1 billion members across 200 countries. The best times to post depend on the time zone and user habits.
Understanding LinkedIn’s User Behavior
LinkedIn is getting more popular with Gen Z, showing unique digital habits. The internet has grown global, making it key to think about time zones and international users.
Analyzing Peak Engagement Hours
Hubspot’s 2023 report says the best times to post are 9 am to 12 pm, 12 to 3 pm, or 3-6 pm. Sprinklr found that posting on weekdays, like mid-morning and lunch, works well on Tuesday, Wednesday, and Thursday. Buffer’s data shows posting from 9 am to 5 pm on weekdays is best, with peak times like Monday at 4 pm and Saturday at 10 pm.
| Day | Best Times to Post |
|---|---|
| Monday | 4 pm |
| Tuesday | 4 pm, 10-11 am, 12-1 pm |
| Wednesday | 2 pm, 10-11 am, 12-1 pm |
| Thursday | 4 pm, 10-11 am, 12-1 pm |
| Friday | 1 pm |
| Saturday | 10 pm |
| Sunday | 7 am |
Thursday and Friday see a bit more engagement than other weekdays. LinkedIn now values content that shares knowledge and insights over when it’s posted.
Studies on Best Times to Share Content on LinkedIn
Many experts have looked into the best times to post on LinkedIn. They want to find when you can get the most engagement and reach. Their findings give us great tips on when to share our content.
HubSpot’s 2023 Report
HubSpot’s 2023 report says the top times to post on LinkedIn are on Saturdays, Sundays, and Wednesdays. These are between 6 – 9 p.m., 3 – 6 p.m., or 12 – 3 p.m.
Sprinklr’s Research Findings
Sprinklr found that the best times are Tuesdays, Wednesdays, and Thursdays. These are from 10 a.m. to noon.
Buffer’s Data on Best Times
Buffer looked into it too. They found the best times are Wednesday at 8 a.m., 9 a.m., 10 a.m., 12 p.m., and 3 p.m. Thursday is good at 9 a.m., 10 a.m., 1 p.m., and 2 p.m. Friday is best at 9 a.m., 11 a.m., and 12 p.m.
| Platform | Best Times to Post on LinkedIn |
|---|---|
| HubSpot | Saturdays, Sundays, and Wednesdays between 6 – 9 p.m., 3 – 6 p.m., or 12 – 3 p.m. |
| Sprinklr | Tuesdays, Wednesdays, and Thursdays from 10 a.m. to noon |
| Buffer | Wednesday: 8 a.m., 9 a.m., 10 a.m., 12 p.m., 3 p.m; Thursday: 9 a.m., 10 a.m., 1 p.m., 2 p.m.; Friday: 9 a.m., 11 a.m., 12 p.m |
These studies give us a good idea of the best times to post on LinkedIn. But, remember to think about your audience and industry too. This will help you fine-tune your posting plan.
Best Time to Post on LinkedIn on Different Days
Studies show the best times to post on LinkedIn vary by day. Knowing when users are most active helps marketers and professionals boost their content’s impact.
Mondays
The top time to post on LinkedIn on Mondays is from 2 p.m. to 4 p.m., especially at 4 p.m. This is when LinkedIn users start getting back into work mode after the weekend.
Tuesdays
For Tuesdays, posting starts to pick up at 12 p.m. The best times are 2 p.m. and 4 p.m. This shows that people are checking LinkedIn more in the afternoon as they settle into their work.
Wednesdays
Wednesday is best at 2 p.m. Other good times are 12 p.m., 1 p.m., and 3 p.m. This matches the trend of more engagement in the middle of the week.
| Day | Best Time to Post |
|---|---|
| Monday | 2 pm – 4 pm, with 4 pm being optimal |
| Tuesday | 12 pm, 2 pm, and 4 pm |
| Wednesday | 2 pm, with 12 pm, 1 pm, and 3 pm also performing well |
Knowing the best times to post on different days helps professionals and businesses. It helps them plan their content to get more engagement and visibility on LinkedIn.
Thursdays: Peak Engagement Day
Posting on LinkedIn on Thursdays is the best time to get noticed. The best times to post are at 11 am EST and again from 2 pm to 4 pm EST. This is when LinkedIn users are most active and likely to engage with your content.
To make your LinkedIn posts more visible, schedule them during these peak hours on Thursdays. This way, you increase the chances of your posts being seen, liked, and shared by your audience.
Other great times to post on Thursdays are from 9:30 am PST to 12:30 pm EST, 9:30 am PT to 12:30 pm ET, 9 pm PST to 12 am EST, and 7:30 am PST to 10:30 am EST. Try these times and see how your posts perform. This will help you fine-tune your LinkedIn strategy.
Using tools like SmartEReply and LeadTrackAI can boost your LinkedIn marketing. They help automate posting, create personalized comments, and track leads across different social platforms.
Best Time to Post on LinkedIn on Fridays
Posting on LinkedIn on Fridays can boost your engagement and reach. The best times to post change a bit on this day. Knowing these changes can help your content stand out.
The best times to post on LinkedIn on Fridays are early, from 11 am to 12 pm Eastern Time (US). This is when people are most active and checking their LinkedIn before the weekend.
Posting then can make your content more visible and get more interactions. It helps you connect better with your audience.
The best posting times can vary by industry and audience. For instance, the restaurant industry finds the best time on Tuesdays from 1 pm to 2 pm. The media industry sees the most engagement on Wednesdays at 11 am.
To improve your LinkedIn strategy, use LinkedIn’s hashtags to find relevant communities and track your posts. Combine strategic timing, hashtags, and outreach to boost your LinkedIn impact and engage with your audience deeply.
| Industry | Best Time to Post on LinkedIn |
|---|---|
| Restaurants | Tuesday, 1 pm – 2 pm |
| Media | Wednesday, 11 am |
| Healthcare | Tuesday, 10 am |
| Consumer Goods | Monday, 10 am |
| Education | Friday, 6 am |
Knowing the best times to post on LinkedIn, especially on Fridays, can improve your strategy. It can increase your visibility, engagement, and success on the platform.
Weekend Posting: Saturdays and Sundays
LinkedIn activity slows down on weekends, but there are still times to post strategically. Posting on Saturday mornings, around 10 PM, works well for light and fun content. People are taking a break from work.
Sundays are also good, especially at 7 AM, 4 PM, and 7 PM. Users are catching up on their feeds during these times.
Time zones can change the best posting times. For example, in the United States (EST), posting on LinkedIn on weekends works best from 9:30 AM PST to 12:30 PM EST. Other good times are 7:30 AM PST to 10:30 AM EST and 5 PM PT to 8 PM EST.
In the UK (BST), the best times are 8 AM CET to 11 AM PST and 9 AM PST to 6 PM CET.
To post successfully on weekends, know what your audience likes. Look at how your posts did before and adjust your plan. Use tools like SmartEReply and LeadTrackAI to improve your LinkedIn and track your progress.
Best Time to Post on LinkedIn in the UK
In the UK, the best times to post on LinkedIn are in the morning, at lunch, and late afternoon. About 38.1 million people use LinkedIn in the UK, making it a busy place for posts. The best time to get noticed is from 10 am to 12 pm before lunch, when people are most active.
Tuesday and Wednesday are the top days to post, says SproutSocial. They advise to skip posting on Friday, Saturday, and Sunday for work topics. B2B companies do better during work hours, while B2C companies like posting in the early or evening.
In the UK, here are key times to keep in mind:
- 7:30 am to 8:30 am: Great for posting news in your industry.
- 12:30 pm to 1:30 pm: Many professionals check social media during their lunch break.
- 5:30 pm to 6:30 pm: A good time to post as people wind down after work.
Using lots of images or videos, polls, short captions, and LinkedIn analytics can help your posts do better. Working with LinkedIn influencers and customer fans can also increase engagement.
| Peak Posting Time | Optimal Posting Time | Late Afternoon Slot |
|---|---|---|
| 7:30 am – 8:30 am | 12:30 pm – 1:30 pm | 5:30 pm – 6:30 pm |
Knowing the best times to post on LinkedIn in the UK helps brands reach their audience better. This way, they can make their content more engaging.
Industry-Specific Best Times to Post
Most people find the best times to post on LinkedIn are during weekday mornings and afternoons. But, different industries have their own best times. Knowing these trends can help businesses make their LinkedIn marketing better.
Hospitals & Healthcare
In healthcare, Tuesdays around 10 AM are the top time to post on LinkedIn. This is when healthcare workers are most likely to check their feeds. It’s a good time to share important updates or news.
Restaurants
For restaurants, Tuesdays between 1 PM and 2 PM are best. This matches when people are on their lunch breaks. Posting then can help reach restaurant owners and staff effectively.
Using social media analytics tools helps businesses find the best times to post. This way, they can get more engagement and reach more people.
“The key to successful LinkedIn marketing is understanding your target audience and their unique behaviors. By tailoring your posting times to industry-specific patterns, you can significantly enhance your engagement and visibility on the platform.”
Schools & Education Sector
The best time to post on LinkedIn for the Schools & Education sector is on Tuesdays at 11 am. This is based on research by Sprout Social. They found this time slot is most effective for engaging with the education community on LinkedIn.
Studies from Hootsuite, Shopify, Buffer, and SocialPilot suggest the best times to post on LinkedIn are between 9 am and 3-4 pm on weekdays. However, the education industry sees better engagement on Tuesdays at 11 am. HubSpot advises higher education and healthcare to post between 10 am and 2 pm on weekdays.
Wednesdays and Fridays are also good days for the Schools & Education sector to post on LinkedIn. Consider posting from 10-11 am on Wednesdays and around 4 pm on Fridays. These times have been found to be optimal for engaging with this industry.
