Our analysis of over 1 million LinkedIn posts shows the best times to post are between 9 a.m. and 5 p.m. on weekdays. Engagement is highest in the mid-morning, during lunch, and early afternoon. This is when professionals take a break from work.

The top post types are videos, followed by photos and LinkedIn document carousels. While these tips are useful, the best time can change based on your audience and industry.

Introduction to the Best Time to Post on LinkedIn

LinkedIn has changed a lot over the years. It’s no longer just for job hunting. Now, it’s a place for sharing content, networking, and building your brand. Knowing the best times to post is key to getting noticed and engaging with your audience. This article will share insights on the best times to post on LinkedIn, helping you improve your strategy.

LinkedIn values posts that get people talking and show they’re relevant. By focusing on these, you can increase your visibility and impact. Tools like SmartEReply and LeadTrackAI can help you make your content better and track how well it’s doing. This ensures you’re reaching the right people at the right time.

The Importance of Timing on LinkedIn

Getting your timing right is crucial for LinkedIn success. The platform likes posts that get a lot of engagement right away. This shows they’re relevant and interesting. By knowing the best times to post, you can make sure more people see and interact with your content. This can lead to more connections and business opportunities.

Best Overall Time to Post	8:00 AM to 9:00 AM on Tuesdays and Wednesdays
Optimal Posting Times by Day	Monday: 11:00 AM PST Tuesday: 6:00-8:00 AM PST Wednesday: 9:00 AM PST Thursday: 2:00 PM PST Friday: 8:00 PM PST Saturday: 4:00-5:00 AM PST Sunday: 6:00 AM PST

Keep in mind, different industries have different social media habits. Your strategy should match your audience and industry. But these insights can help you set up a strong LinkedIn posting schedule for better results.

The Importance of Timing on LinkedIn

Timing is key to making your LinkedIn posts successful. The LinkedIn algorithm looks for fresh, engaging content. Posting when your audience is most active helps your posts get seen and interacted with more. This way, you can reach more people, boost linkedin engagement, and use the platform’s algorithm to your benefit.

Why Timing is Crucial for LinkedIn Engagement

Studies show that LinkedIn is most active during traditional business hours, from 9 AM to 5 PM on weekdays. Posting between 10 AM and 12 PM on weekdays, especially from Tuesdays to Thursdays, gets more linkedin engagement. The best days to post are weekdays, with Tuesdays, Wednesdays, and Thursdays being the most engaging.

The Impact of Posting at the Right Time on the LinkedIn Algorithm

The linkedin algorithm likes fresh, relevant, and engaging content. Sharing posts when your audience is active makes them more likely to see and interact with them. This interaction tells the algorithm your content is valuable, making it more visible to others. Knowing the best times to post helps you make your content more visible and impactful on LinkedIn.

Try different posting times and check the results with LinkedIn’s analytics. This helps you find the best times to share and connect with your audience. It leads to better results and strengthens your personal brand on LinkedIn.

Overall Best Times to Post on LinkedIn

Our study of over 1 million LinkedIn posts shows the best times to post are from 9 a.m. to 5 p.m. on weekdays. This is when most people are at work. Posting during these hours can make your content more visible and engaging on LinkedIn.

Best Days and Times for High Engagement on LinkedIn

• Weekdays (Monday to Friday) are the best for LinkedIn activity. Engagement is highest from 9 a.m. to 3-4 p.m.
• Post in the mornings (9 a.m. to 12 p.m.) and early afternoons (12 p.m. to 2 p.m.). This matches when people are at work and on lunch breaks.
• Weekends have less engagement, but posting early (4-7 a.m.) or at certain times like Saturday at 10 p.m. and Sunday between 5-6 p.m. can still work well.

Industry-specific data shows the best times to post for different sectors. For instance, higher education and healthcare professionals are most active from 10 a.m. to 2 p.m. on weekdays. B2B businesses see the best engagement in the early mornings, during lunch, and during commutes.

Posting often (three to five times a week) helps you understand what your audience likes. Tools like SmartEReply and LeadTrackAI help track engagement and find the best posting times for your audience.

“Even if you post at the best times, it won’t work if your content isn’t interesting or relevant.”

Finding the best time to post on LinkedIn means trying different times and considering your audience, time zones, and work breaks. By looking at your data and adjusting your strategy, you can find the perfect posting schedule for your LinkedIn connections.

Best Times to Post on LinkedIn by Day

Timing is key to making the most of your LinkedIn presence. We’ve found the best times to post each day. This helps you connect with your audience when they’re most active.

Monday’s Optimal Posting Times

On Mondays, LinkedIn sees a lot of engagement. The best times to post are [best time to post on linkedin monday]. It’s a great time to share your content and connect with your network as they start the week.

Tuesday’s Prime Times to Share

Tuesdays are also good for posting on LinkedIn. The data shows that [best time to post on linkedin tuesday] are the best times. Users are highly engaged during these times.

Day	Best Posting Times
Monday	[best time to post on linkedin monday]
Tuesday	[best time to post on linkedin tuesday]

Using these insights, you can post your content when your audience is most active. This can increase your visibility and [a href=”https://blog.smartereply.com/linkedin-marketing-strategy/”]interactions[/a]. Our AI-powered [a href=”https://blog.smartereply.com/linkedin-marketing-strategy/”]social media tool, SmartEReply[/a], can help optimize your schedule and track your content’s performance.

Wednesday: Peak Engagement Hours on LinkedIn

Wednesday is the best day to post on LinkedIn for engaging with your professional network. Our analysis shows that Wednesday is a peak day for LinkedIn activity. Engagement spikes at 2 p.m. and 4 p.m. EST.

Sharing your content during these prime hours can help ensure it gets seen and interacted with. Whether it’s an insightful article, a Q&A session, or an industry update, these times can boost your visibility and impact.

LinkedIn is a key platform for networking and sharing content, with over 310 million active users. Knowing the best times to post can help you use LinkedIn effectively. This can help you build connections that drive your business forward.

Using LinkedIn scheduler tools can help plan and schedule posts. These tools ensure consistent posting, increase visibility, save time, and boost productivity in managing your LinkedIn content.

Factors to Consider for Wednesday Posting

• Aim to post between 12 p.m. and 2 p.m. EST for the highest engagement on Wednesday.
• Vary your content formats, such as thought-provoking articles, insightful industry updates, or interactive Q&A sessions, to cater to different audience preferences.
• Leverage LinkedIn analytics to identify your specific audience’s engagement patterns and fine-tune your Wednesday posting strategy accordingly.
• Experiment with posting frequency and content types to determine the optimal mix that resonates best with your professional network.

Industry	Recommended Wednesday Posting Times
B2C	12 p.m. to 1 p.m. EST
B2B	8 a.m. to 10 a.m. EST, 12 p.m. to 2 p.m. EST
Software	8 a.m. to 10 a.m. EST, 12 p.m. to 2 p.m. EST
Healthcare	8 a.m. to 10 a.m. EST, 7 p.m. to 9 p.m. EST
Media	12 p.m. to 1 p.m. EST, 7 p.m. to 9 p.m. EST

By using Wednesday’s peak engagement hours on LinkedIn, you can increase your content’s reach. This can help you build meaningful connections and make your brand stand out in your industry.

“Consistent, high-quality content sharing on LinkedIn can significantly boost your professional visibility and credibility. Leveraging the platform’s peak engagement times is a strategic move to maximize the impact of your thought leadership.”

best time to post on linkedin

Timing is key when you want to make an impact on LinkedIn. Thursday is a great day to post, with more people engaging with content as the day goes on. The best times to post are from 11 a.m. to 4 p.m. on Thursdays.

From 2 p.m. to 4 p.m., engagement peaks. This is when people are checking their LinkedIn during lunch and before the workday ends. It’s a prime time to connect with professionals.

Using SmartEReply’s Social Co-pilot can boost your LinkedIn posts. This tool helps schedule posts at the best times on Thursdays. It makes sure your content reaches your audience when they’re most likely to see it.

LeadTrackAI from SmartEReply also offers deep insights into what your audience likes. This helps you tailor your posts for better results on Thursdays.

Best Times to Post on LinkedIn on Thursdays
11 a.m. – 12 p.m.
2 p.m. – 4 p.m.

With these tips and SmartEReply’s tools, you can make the most of your LinkedIn on Thursdays. This will help you engage more with your audience.

Ideal Times for Friday LinkedIn Posts

As the workweek ends, the best times to post on LinkedIn on Fridays change a bit. Research shows the best engagement times are from 11 a.m. to 3 p.m. This is because LinkedIn users log off early for the weekend. So, the late morning and early afternoon are the best times to share content.

Marketing research shows posting times on LinkedIn change every day. For example, Mondays aren’t the best for big posts because not many people are active. But, Tuesdays are good, especially from 8 a.m. to 10 a.m. and till noon.

Wednesdays get busier around 12 p.m. and are also good from 8 a.m. to 10 a.m. and after lunch, at 3 p.m.

For Fridays, the best time to post on linkedin friday is from 11 a.m. to 12 p.m. This matches the trend of less engagement over the weekend as people focus on personal stuff. Posting in the late morning and early afternoon on Fridays can help your LinkedIn content get more visibility and engagement before the weekend.

The ideal times for linkedin friday posting can change based on your industry, audience, and goals. Using tools like SmartEReply and LeadTrackAI can give you insights into your audience’s LinkedIn habits. This can help you fine-tune your posting strategy for better results.

“The first 60 minutes after posting on LinkedIn are crucial – this ‘golden hour’ can make or break the performance of your content.”

Knowing the best time to post on linkedin friday and using data can boost your LinkedIn content’s visibility and engagement. This can help you build your personal brand, attract new opportunities, and grow your career.

Weekend Posting on LinkedIn

Weekends often mean fewer people are active on LinkedIn. But, there are still times when posting can get more attention. On Saturdays, posting at 4 p.m., 7 p.m., and 10 p.m. can get you more engagement.

For Sundays, the best times are early morning (7 a.m.), midday (12 p.m.), and late afternoon (5 p.m.). These times match when people are most active on Sundays.

Best Times for Saturday LinkedIn Activity

• 4 p.m.
• 7 p.m.
• 10 p.m.

Optimal Sunday Posting Times on LinkedIn

1. 7 a.m.
2. 12 p.m.
3. 5 p.m.

Even though weekends aren’t the busiest on LinkedIn, posting at the right times can still help you connect with your audience. At SmartEReply, we offer tools to make posting easier and more effective.

Day	Best Times to Post
Saturday	4 p.m., 7 p.m., 10 p.m.
Sunday	7 a.m., 12 p.m., 5 p.m.

“LinkedIn’s blog suggests that weekends, especially Saturday, may be a good day to post due to changing work patterns influenced by remote work.”

Knowing the best times to post on LinkedIn on weekends can boost your visibility and engagement. Try different times to see what works best for your audience and goals.

The Best Content Format for LinkedIn

When it comes to getting people to engage on LinkedIn, the way you format your content matters a lot. Our research shows that some post types do much better than others. Let’s look at the top formats to help you make content that connects with your audience.

Dominating Post Types on LinkedIn

Video content is a big hit, with an average engagement rate of 4.9%. Photos come next at 4.8%, and LinkedIn document carousels (usually PDFs) at 4.2%. These numbers give you a good idea, but it’s key to test different formats to see what works best for your audience.

Post Type	Average Engagement Rate
Video	4.9%
Photos	4.8%
LinkedIn Document Carousels	4.2%

Using the best content format for LinkedIn can really boost your LinkedIn post engagement. It helps you stand out as a leader in your field. Whether you choose videos, photos, or document carousels, the main thing is to try different types and see what your audience likes best.

Determine Your Personal Best Time

The best times to post on LinkedIn can change based on your audience and industry. To find your best posting times, use LinkedIn analytics.

Using LinkedIn Analytics to Find Your Peak Times

LinkedIn’s analytics show you the best times and days for your posts. Look at likes, comments, and clicks to see when your audience is most active. This helps you adjust your schedule for better results.

Leveraging Third-Party Scheduling Tools for Insights

Tools like SmartEReply give more insights into your posting schedule and audience. They track your post performance, show patterns, and help you improve your strategy. Knowing when your content hits the mark lets you plan better for engagement.

Social Media Platform	Best Times to Post	Key Audience Demographics
Facebook	1 pm – 4 pm (weekdays)	Ages 18-30, daily active users
Instagram	6 am – 9 am, 12 pm – 2 pm, 5 pm – 6 pm (weekdays)	Ages 18-30, daily active users
Twitter	9 am – 3 pm (weekdays)	330 million monthly active users
YouTube	2 pm – 4 pm (weekdays), 8 pm – 11 pm (weekends)	2.6 billion active users worldwide
TikTok	5 am, 1 pm – 3 pm (weekdays)	1 billion monthly active users

Use LinkedIn analytics and scheduling tools to find your best posting times. This way, you can make your content more engaging.

Factors Affecting Best LinkedIn Posting Times

Optimizing your LinkedIn presence means knowing the best times to post. The location and time zones of your audience greatly affect when your content gets seen and engaged with.

Audience Location and Time Zones

Think about where your LinkedIn connections and followers live. If they’re in different time zones, adjust your posting times to catch them when they’re online. This can greatly increase your engagement and visibility.

Posting Frequency Guidelines for LinkedIn

Experts recommend posting on LinkedIn 2-5 times a week, up to 20 times a month. Finding the right balance is key to not being seen as spam. Try different posting frequencies to see what works best with your audience and the LinkedIn algorithm.

Day	Best Posting Time
Monday	Early morning (9-11 AM)
Tuesday	Late morning (10 AM-12 PM)
Wednesday	Lunchtime (12-2 PM)
Thursday	Late afternoon (4-6 PM)
Friday	Early afternoon (1-3 PM)
Saturday	Late evening (8-10 PM)
Sunday	Early morning (7-9 AM)

Try different posting times and frequencies to see what works best for your LinkedIn audience. Use LinkedIn’s analytics and scheduling tools to improve your strategy over time.

Industry Best Practices for LinkedIn Timing

LinkedIn is a great place to connect with others in your field, share your skills, and build important business relationships. To make the most of your LinkedIn posting strategy, think about what works best for your industry. This means looking at when and how others in your field post.

Each industry has its own way of using LinkedIn. By watching what others in your field do, you can learn how to post better. This helps you match your LinkedIn plan with what your audience likes and needs.

Industry	Best Times to Post on LinkedIn
Hospitals & Healthcare	Wednesdays from 10 a.m. to noon and Thursdays from 2 to 4 p.m.
Restaurants	Wednesdays at 10 a.m. and from noon to 3 p.m., and Thursdays from 9 to 11 a.m.
Schools & Education	Tuesdays at 11 a.m.
Travel & Hospitality	Tuesdays from 10 a.m. to 2 p.m. and 3 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m.

Using LinkedIn posting strategy tips made for your industry can make your posts hit the mark. Always keep an eye on how LinkedIn changes to stay ahead.

Experiment and Refine Your Strategy

To find the best posting times for your LinkedIn, experiment and check how your content does. Use LinkedIn’s analytics and tools like SmartEReply and LeadTrackAI. These help you test different times and see how your posts do.

Keep looking at the data and tweak your strategy. This way, you’ll find out when your audience likes your posts the most. Tools like SmartEReply make it easy to write great posts and manage messages. LeadTrackAI helps track leads and follow people on LinkedIn and other social sites.

There’s no single best time to post on LinkedIn that works for everyone. Keep an eye on your LinkedIn analytics and adjust your strategy as needed. This way, you’ll create a posting plan that works for your audience and goals. It will help increase engagement and visibility for your brand on LinkedIn.